What are the key behaviours affecting money in 2018?
Every six months, UK-based consumer behaviour firm Canvas8 publishes the four behaviours they’ve observed that are impacting how we save and spend our money – from wearable payment methods, to digital challenger banks.
This time around, they explore how brands are removing the friction points of payment to make it more seamless, review why people are turned off from traditional banking and moving to their digital challengers, explain why people aren’t thinking ahead and setting money aside for retirement, and look at how brands are providing inclusive services to the unbanked.
